Once upon a time …
When we want to present what we are working on -
We typically present a list.
I am working on
- Painting the car
- Organizing the dashboard
- Cleaning the boot
- Changing the oil.
We do this is many places.
When asked — Why is your product better? — Out comes, a feature list.
When asked — What is the benefit of a process? — Out comes, a list of benefits.
When asked — How are you solving a problem? — Out comes, a list of items.
When asked — What does your NGO do? — Out comes, a list of activities.
The problem with lists are -
* They are hard to remember
* They are unexciting
* Hard to build on
* Very boring
It does not help that “To do” apps focus on lists.
It does not help that finally we have a bunch of activities to do.
Instead try to build and tell a story.
Stories excite everyone.
Stories are easy to present.
Stories are easy to remember.
“I will be driving to go on a cool trip — Visit places mentioned mentioned in this historical novel. So getting my car ready for it.”
We have been tuned (evolution) to relate to stories.
Remember
“My very educated mother just served us nine pizzas” (or some variation if it).
So when someone asks
“What do ..”?
Try starting with
“Once upon a time ..”
PS :
- “Made to Stick” is a wonderful book that talks about messages that stick. Stories are a repeated them that come in that.
- “Start with why” is another book that talks about conveying “Why?” being the core. “What?” and “How?” follow them.
Originally published at dino.xyz/Recruiterbox
